Plain language
45 terms, each tied to a decision.
Definitions for the words that appear in audits, monitoring, AI visibility, accessibility, integrations, and delivery workflows.
45terms found
- Affected URLReports
- A page tied to a specific issue, opportunity, alert, or measurement. Its attached message explains why it appears in the set.
- AI crawlerAI search
- An automated bot used for an AI-related purpose, such as retrieval, search indexing, or training. Different bots from one provider can have different roles.
- AI readinessAI search
- A combined view of access and machine-understanding signals for AI-oriented crawlers. It cannot predict whether an answer will cite the site.
- AI visibilityAI search
- How often and how prominently a site or brand appears for a defined set of monitored questions across selected answer engines.
- Alt textContent
- A written alternative for an image. It should communicate the image's purpose when the visual cannot be seen.
- Anchor textInternal links
- The visible words of a link. They help people and crawlers understand what the destination offers.
- Answer engineAI search
- A search or assistant system that responds with an assembled answer and may show source citations.
- BacklinkMonitoring
- A link to your site from another website. Backlink Monitor watches known links rather than discovering the complete web.
- Body linkInternal links
- An internal link placed in the main contextual content of a page, separate from navigation, footer, or repeated components.
- Bodyless pageInternal links
- A page with internal links but no inbound links from contextual main content.
- Bot coverageCrawling
- The share of eligible crawled pages that a selected bot actually fetched during the measured log window.
- CanonicalIndexation
- A signal naming the preferred URL when several addresses contain the same or very similar content.
- CitationAI search
- A visible source reference attached to an AI-generated answer. A citation and a brand mention are separate signals.
- Click depthCrawling
- How many internal hops separate a URL from the crawl starting page.
- Core Web VitalsPerformance
- User experience metrics for loading, interaction responsiveness, and visual stability. Field and lab results use different evidence.
- CrawlCrawling
- One dated pass in which the crawler discovers, requests, and analyzes pages inside the configured scope.
- Crawl budgetCrawling
- The practical crawling attention a search engine spends on a site. Parameter traps and repeated low-value URLs can waste it.
- Crawl scopeCrawling
- The hostname, paths, seeds, depth, parameters, and limits that define which URLs a crawl can capture.
- Custom issueReports
- A saved Page Explorer rule that is evaluated on future crawls and appears beside built-in findings.
- Data freshnessReports
- When the underlying evidence was last observed or imported. It can differ from the time a report page was opened.
- Health scoreReports
- A 0 to 100 summary of weighted issue density in a saved crawl. It is useful for trends, not as a ranking prediction.
- HreflangIndexation
- Markup that connects language or regional versions of a page so search engines can choose the right version.
- IndexableIndexation
- A page state that is eligible for search indexing based on its response and detected directives. Eligibility does not prove actual indexing.
- IndexNowMonitoring
- A protocol for notifying supporting search engines when public URLs are added, updated, or removed.
- Internal linkInternal links
- A link from one page on a site to another page on the same site.
- JavaScript renderingRendering
- Loading a page in a browser engine so scripts can create or change its content, links, and metadata.
- Link equityInternal links
- A model of authority passed through links. Swiss Knife SEO estimates its internal distribution with position-aware evidence.
- Link scoreInternal links
- The platform's position-weighted view of a page's share of internal authority within the captured crawl graph.
- Llms.txtAI search
- An emerging voluntary file that presents selected site resources for language-model tools. It does not replace crawlable pages or guarantee citations.
- NoindexIndexation
- A directive asking compliant search engines to keep a page out of their index.
- Orphan pageInternal links
- A known page with no internal link path from the crawled site. It may be known through a sitemap or external source.
- PromptAI search
- A monitored question or instruction sent to an answer engine with defined market and language context.
- ProvenanceReports
- The source, observation time, scope, and processing history that explain where a reported value came from.
- Raw HTMLRendering
- The document returned by the server before browser scripts run.
- Redirect chainTechnical SEO
- Two or more redirects between the requested URL and its final destination. Long chains add delay and failure risk.
- Rendered HTMLRendering
- The page document after browser scripts have executed for the configured rendering period.
- Robots.txtCrawling
- A site-root file that tells compliant crawlers which paths they may request. Missing does not mean blocked.
- Sampling rangeAI search
- An interval showing uncertainty around an observed AI citation frequency. More repeat observations generally narrow interpretation.
- SegmentReports
- A saved URL pattern, such as a blog folder, used to filter reports to the same site section.
- Sitemap coverageCrawling
- The relationship between URLs declared in a sitemap and URLs captured or classified by the audit.
- Structured dataContent
- Machine-readable markup that describes entities and page content using defined types and properties.
- VerificationWorkflow
- A later check that confirms a deployed fix achieved its stated acceptance criteria.
- WCAGAccessibility
- The Web Content Accessibility Guidelines, a set of testable accessibility criteria. Automated scans cover only part of them.
- XML sitemapCrawling
- A machine-readable list of preferred URLs and optional update information supplied to search engines.