Choose a starting path
Begin with a new campaign, stronger market angle, or a campaign that is not converting. The workflow should connect intent, message, measurement, landing page friction, creative testing, and a clear scaling rule.
Verify measurement before optimization
Use the tracking audit and UTM builder before interpreting return. Confirm the landing page, campaign mapping, conversion definition, attribution window, and account timezone.
Connect the intended advertiser
Authorization and account selection are separate. Select the exact customer advertiser returned by that customer's connection. Reauthorization should refresh only the chosen connection, while disconnecting removes only its tokens and imported records.
Keep provider changes outside the studio
Ad Studio prepares drafts, exports, evidence, and monitoring views. It does not silently publish or edit provider campaigns. Apply the finished work through the appropriate reviewed campaign process.