01
Match cadence to change rate
Use frequent crawls for sites that release often and a slower cadence for stable properties. The plan controls which timing options are available. A schedule consumes crawl allowance when it runs, while opening an existing report does not.
02
Separate alerts from summaries
Immediate alerts are for material changes, such as a broken robots rule, missing sitemap, or strong regression. Digests summarize saved health, search, link, ranking, traffic, and AI visibility movement on a routine schedule.
03
Test delivery
Send a test digest before relying on Monday delivery. When using a Slack-compatible webhook, confirm the destination channel and remove stale endpoints when team ownership changes.
Apply the guideReturn to the evidence and complete one verifiable action.
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